This Month's eNewsletter Featured Articles:
Visions worked in collaboration with the client to develop a campaign strategy that would deliver 75 sales appointments. The highly-personalized approach integrated multiple channels into a delivery schedule that was designed to achieve maximum response.
Our campaign creative identified the seriousness of a sanitation issue faced by many healthcare facilities, and offered a free sanitation test kit with published white paper outlining the effectiveness, value, and benefits of our product solution.
In its 10-K filing for investors, Restoration Hardware described its catalogs, which the company describes as "source books," using the following language: "Our source books are one of our primary branding and advertising vehicles," and "a key driver of sales through both our website and retail stores." Nearly half of the furniture retailer's net revenue comes from catalogs and e-commerce sales.
A recent survey by Nielson looked into the retail sector and how US consumers arrive at purchasing decisions. 56% of consumers surveyed pointed to mailed materials as the chief source of information used to make purchasing decisions, about 20% greater than the nearest digital influencer. Mailed materials such as catalogs and Call to Actions (CTAs) were the clear leaders in driving actual purchases.
Basics: File Prep/RFQs/POs
If you use a non-Adobe program to create your files, saving your job so it prints successfully is as easy as 1-2-3.
If you use InDesign, here are step-by-step instructions on packaging your job files.
Accurate specifications ahead of time are essential to getting your job printed quickly at the price you expect.
Follow these four steps when placing an order with us from a quote we've supplied.
When describing your project to us for quotation purposes, it is important that we're both on the same page in terms of pages.
For smaller jobs, the traditional rules of PDFs do not apply. Learn the rules, and see six examples of proper, and improper, PDFs!
If you use Acrobat to proof your print job, make sure your screen settings are correct in Acrobat. Here's how.
The latest validator of the value of print? Why, it’s the largest online retailer — Amazon!
Like many successful retailers, Restoration Hardware uses a print catalog to drive branding and sales.
The biggest fear for any event host is poor attendance, and the biggest challenge of any event marketer is attracting the right people — filling the seats with the target audience!
Visions' ESP technology is transforming print into one of the most powerful influencers over consumer buying behavior. Come see for yourself on March 8!
Did you know that promotional products are one of the most effective and economical marketing tools available today?
Review 12 posters from the Cooper Hewitt/Smithsonian Museum How Posters Work Exhibit and see an example of each.
MyFonts.com lets you upload an image of text to identify the typeface. We tested it with 40 randomly selected fonts to see how well it works.
These awesome gifs that tell the story of how the logos of 12 big companies have evolved through each's history.
Firms that won design awards saw an immediate increase in stock price, according to a study of 264 firms over 13 years.
Kerning vs. tracking. Descenders, ascenders and baselines. Sixteen type classifications. Master this and be a type guru!
Check out these six logo trends, from flat designs to monolines, for cutting edge identity design.
Setting up jobs that require die cuts such as folders and packaging is easy if you follow these simple guidelines.
We selected 25 portraits and applied different CMYK duotone to each image. You can even download the curves we used.
Explore some great pocket folder links, each with free die outlines available for download.
Check out this great infographic of 28 design terms that every marketer should know.
A brand so strong its target audience pays a premium to see it on a mug? Impossible? Not for Pantone.
With all of today's advance personalization and versioning options, writing a letter can be as tricky as writing computer code!
If you are looking for a practical guide to what's possible with variable data, here it is.
1:1 personalization is a lot more than names. Here is an example of what you can do.
The retailer discontinued its iconic Big Book in 2009. Here's why they've decided they need mailings after all.
Identify the eight type of stories that get the best readership, design strategies and much more.
With successful direct response campaigns, three critical elements converge to entice your readers to take action. Those three elements are the list, the offer and the creative.
The postcard newsletter is a great concept, allowing you to provide valuable information in a condensed format that is more likely to get read.
We thought we'd share some of the many compelling statistics that show why print and eCommerce go great together!
An email has a subject, a direct mail piece has a headline, but really they function the same: Open it and read on! Here are four strategies to get more readers to do just that.
As a marketing professional, you're challenged with getting the greatest overall value for your direct marketing dollar.
Niches is a proprietary segmentation tool that uses demographic elements to group a household into one of 26 specific clusters.
Now there's an easy-to-use tool to statistically profile your best B2B or B2C customers.
Apple is working to promote sustainable forestry to protect working forests in Maine and North Carolina.
Looking for ways to become an even greener mailer? Check out these suggestions.
Looking for ways to become an even greener mailer? Check out these suggestions from the USPS and the Direct Mail Association.
Equipment and Capabilities
We came across two other security infographics that are relevant to helping protect your personal and confidential information.
Vision's Jon Otto was recognized at the Minnesota American Indian Chamber of Commerce's (MAICC) Annual Awards Banquet.
Visions has been a long time supporter of the great work done by the Tiwahe Foundation.
Sharing good fortune with others is a big part of our philosophy at Visions, and recently we had the pleasure of participating in The St. Jude Fall Festival of Hope.
Images and Color
Creating beautiful schemes is easy if you rely on any of the tried and true visual harmonies.
We set out this month to find really great, truly free (even for commercial use) stock photo web sites.
For a quick but thorough review of color theory and how it applies to creative, production and printing, look no further than this article.
How you can avoid getting a stock agency demand letter for copyright infringement.
Standardizing color across your workflow is easier than you think!
We opened an image as both 8-and 16-bit. Compare the two after a few adjustments and you'll see why.
Here's a free stock image resource for you to check out to keep your image costs down.
Learn about f-stop, ISO and other key concepts with sample images referenced.
Learn the fundamentals of creating, deploying and optimizing customer surveys.
Take a look at these videos to see how storytelling can make you a more interesting and effective communicator.
CNBC is yet another example of a major media outlet profiling the value to marketers of catalogs.
Table tents are a proven way to increase per-customer revenue. Here's an alternate table tent design that is really easy and super cool!
This mini-whitepaper provides a primer on testing strategies, concepts and options.
List rental has been a standard practice in the direct mail industry for years. Email marketing, not so much.
Today, successful marketers strive to attach both "brand" and "message" to more positive customer experiences... and they're doing it by integrating sensory cues with branded media to create multisensory marketing experiences.
The catalyst for this story is a fantastic brochure produced by The Print Council simply titled Why Print?
This article delves into the concepts driving one-to-marketing and digital printing, touching on databases.
See the button styles of ten great websites, with four expert tips from a renowned designer.
Even if you are in an industry that some might not find exciting, you can still create thoughtful, engaging content your target audience will read.
Tie your brand to a positive customer experience or emotional connection, and you're more likely to develop a customer for life.
B2B respondents listed direct mail as a critical component of their marketing mix.
Review the finer points of grammar, the little things that can make all the difference, to see if your writing complies.
How you should change your approach to copy for both spendthrifts and penny pinchers.
Make your headlines and paragraphs more effective by following these six easy copywriting tips.
Check out these two infographics to help you evaluate your website's elements and review key stats.
Is your content successfully reaching millennials? Compare your strategies to these surefire tips and get more shares from your content.
New Google policies make it harder to find the keywords you need to optimize for search engines.
Trying to come up with story ideas for your newsletter or blog? Here are ten ways to jumpstart your effort.
Does your marketing subtly appeal to one gender more than the other? What can you do about it?
What's your marketing plan for the holidays? Here are some great ideas to consider.
Offset Printing and Coatings
Author Eddy Hagen shows us why quality preprinted letterhead and envelopes are a great idea.
Our printing terms quiz is a test of 20 questions. See how many you can get right!
Whether you are launching a new product or redesigning the packaging of an existing one, sometimes it helps to be inspired by great work.
10 tips to keep in mind when your print job has heavy ink coverage.
Did you know UV coating looks great and can protect your print jobs from automation damage and even normal wear?
Ever wonder which stock you should specify for which type of project? Wonder no more; they are all listed here!
How thick is a given weight of paper? It all depends on the type of paper it is. Confused? Read this and you won't be.
Brightness not only determines how vibrant an image is but also determines a paper's color cast. Explained.
Two Sides North America has a great video busting the myth that print may not be environmentally friendly.
Choose from both an article and a video on the process of manufacturing paper from start to finish.
Post-Press and Bindery
Loop stitching is a great bindery option for brochures or catalogs that need to be included in a three-ring binder. They lie flat while opened, unlike materials that rely on drilled holes.
We lay out typical folding options and their relative advantages!
QR Codes and Augmented Reality
Five videos chosen to demonstrate augmented reality, the process of superimposing digital content onto real-world items.
Drill down into your marketing ROI with the details derived from 1:1 QR codes!
Social Sites and Email
The research is in on the best days and times of days to send your emails.
Tools to ensure the security and integrity of sensitive information is something Visions takes very seriously
Did you know you can get a snapshot of who viewed your piece online using Informed Delivery, the USPS service that allows consumers to preview what will be in their mailbox?
As has become custom, January is ushering in a new set of postage rates from the USPS. Here's a summary of the changes.
A recession-era surcharge on postal rates is expiring, and the USPS will effectively decrease postage rates.
There is bipartisan support in Congress for a bill to reform the USPS and make it more solvent.
USPS Postal Inspection Service warns of trojan horse email spam. Beware of what shows up in your inbox!
A fantastic PDF detailing the new requirements for the address panel for any Standard Mail project, i.e. direct mail.
Work and Play
Check out these three simple ways to determine if your larger denomination US currency is authentic.
An eggcorn is an unintended pun of sorts. A term only recently coined, it's taken on a life of its own.
When the cat recently wrecked the Mac, we learned some lessons the hard way that all laptop users should heed.
This Ikea television ad highlights the user-friendliness of its print campaign, spoofing a MacBook campaign.
Why would a gifted musician choose such an obscure instrument?
A good joke can come in handy this time of year. Here are eight bad ones.