in Direct Mail
To be successful, your communications depend not only on saying the right things, but saying them to the right people. The right pitch needs to get in the hands of those interested in it and in a position to act. That's why a good mailing list is a critical component of a successful direct-mail strategy. Whether you're looking for consumer lists or business lists, we can help you reach your target audience.
Many organizations, in the course of their business, compile lists. Think of magazine and newspaper subscriptions, credit agencies, etc. There are thousands of lists available for rental, i.e. permission to use, typically for one mailing only. Each list has its own supported set of filters (known as "selects" in the list business) to choose a subset of the list. For example:
List: Car and Driver; Select: By Zip Code
The Secret Sauce: Determination
Choosing the sources to use to build your mailing list is a lot like being a DJ. The DJ has an almost unlimited number of songs to choose from on any given night, and his job to choose the songs that together will give the best experience, based on who he is playing for.
Similarly with direct mail, you have a dizzying array of options. Our list team starts by working with you to define your buyer's profile as tightly as possible. We then rely on a combination of experience, in-depth knowledge of what's available and out-of-the-box thinking to provide you with a recommendation.
A poor choice of lists can have a double-cost effect. The obvious cost is wasted postage and production. Less obvious is the lost potential of those wasted pieces and the sales they could have given you if sent to a better fit.
What differentiates us vs. our competitors is our determination to understand your business and to use that knowledge to deliver better response response rates. Don't take our word for it: Here's what a few of our customers had to say, and it is indicative of the feedback we often receive:
Ad agency in a nearby city:
Owner of multiple automobile dealerships:
These testimonials are an example of what you will experience.
Of course, this is just a small sample of what's possible. Contact your Kickshout Communications representative for more information and recommendations.
Business options include:
Consumer options include:
You may combine these for even more targeting, for example, all small businesses with good credit in a specific area.